Long strategy engagements usually produce a document nobody reads. A tight diagnostic produces a decision.
Week one: the numbers
Analytics, ad accounts, search console, CRM exports. The goal is not a full audit – it is finding the three biggest gaps between traffic and revenue.
Week two: the people
Five customer calls and two sales calls. Nearly every messaging problem I have fixed was visible in the first three customer interviews.
The output
One page: what is broken, what it is worth, what it costs to fix, and what we do first.